MEDIA & BROADCASTING

Witnessing a Paradigm Shift in Media Consumption

From streaming favourite shows on Netflix, from reading a newspaper to receiving instant notifications on the latest update, from taking up tuition to cracking exams by preparing through online learning platforms on our smartphones – We are witnessing a paradigm shift in the consumption of media business via digital technology in media.

OUR GOALS & OBJECTIVES

Accelerating Media Transformation

  • Help Studios roll out content faster, distribute it more securely with better understand their audiences context
  • Enable Virtual communities socialize, exchange digital assets, and ultimately build their own reality within mini-metaverses
  • Accelerate Hybrid Everything delivery with seamless blend of digital and physical
  • Support real-time observability & performance across digital video supply chain to improve quality of experience (QoE), content classification, Ad targeting, and more
MEDIA & BROADCASTING THEMES

Strategic Media Focus Areas

  • Content, Anytime, Anywhere: Digitalization, changing consumer behavior and expectations with a demand for Instant access to Content, Anytime, Anywhere.
  • Content Delivery Innovation: Content creators are bypassing traditional media channels. A diverse set of brands and organizations now assume the role of broadcasters competing for consumer attention.
  • Industrialization of the Media: New digital processes are changing how Media is Created, Distributed and Monetized.
  • Creator Economy: Focus on delivering real-time hyper relevant and personalized customer interactions leveraging data to generate insights and provide a better customer experience and tailored services.
  • Personalization and Contextualization: Focus on delivering real-time hyper relevant and personalized customer interactions leveraging data to generate insights and provide a better customer experience and tailored services.
  • Business Model Innovation: Collaborate with a curated ecosystem partners to create targeted experiences.
  • Metaverse: Online, Persistent, and interconnected digital environments where we can meet to socialize, work, and, of course, makes new forms of entertainment a reality.
  • Data Driven Intelligence: Artificial Intelligence is changing the way we discover and consume entertainment media. 80% of Content Delivery is achieved through Recommendation for streaming providers.

Our Sectors

  • 2x1 Technology
  • 2x1 Healthcare
  • 2x1 Sustainability
  • 2x1 Smart City
  • 2x1 Media & Broadcasting
  • 2x1 Banking & Finance
  • 2x1 Retail

    • The future of technology is being reshaped by the convergence of Artificial Intelligence, cloud and edge computing, digital infrastructure, data intelligence and next-generation connectivity, creating a world where intelligent systems become the foundation of every industry.

    2x1.Technology
    technology

    Healthcare is undergoing one of the most profound transformations in its history. The convergence of Artificial Intelligence, digital health, precision medicine, connected care and data-driven innovation is redefining how healthcare is delivered, managed and experienced.

    2x1.Healthcare
    healthcare

    The Sustainable Development Goals (SDGs) aim to transform our world. They are a call to action to end poverty and inequality, protect the planet, and ensure that all people enjoy health, justice and prosperity.

    2x1.Sustainability
    sustainability

    The U.N. estimates that two-thirds of the world's population will live in cities by 2050. As cities grow, public systems such as utilities, housing and transportation are strained, underscoring the need for data-backed infrastructure to serve more people.

    2x1.Smart City
    smart-city

    We are witnessing a paradigm shift in the consumption of media business via digital technology in media. From streaming favourite shows to online learning platforms, digital technology is transforming how content is created, distributed and consumed.

    2x1.Media & Broadcasting
    media

    The future of banking extends far beyond financial products. It is being reshaped by the convergence of AI, data, real-time infrastructure and embedded finance, creating intelligent ecosystems where banking becomes an invisible, integrated part of everyday life.

    2x1.Banking & Finance
    banking

    Retail is evolving from a transactional industry into an intelligent, connected and experience-driven ecosystem. The convergence of Artificial Intelligence, digital commerce, data intelligence, smart supply chains and embedded financial services is fundamentally reshaping how consumers discover, engage with and purchase products.

    2x1.Retail
    retail